Africa

Why some music videos cost over $100,000 — TG Omori

Punch Nigeria September 24, 2026 1 views
Why some music videos cost over $100,000 — TG Omori

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Music Video Production Costs in Nigeria: Insights from TG Omori

Nigerian music video director, TG Omori, sheds light on the expenses behind some high-profile productions, revealing that costs can exceed $100,000, particularly when shooting abroad.

According to Omori, the high production expenses are primarily due to factors such as international locations, advanced special effects, and international cast and crew members.

In an interview with Punch Nigeria, Omori explained, "When you are shooting overseas, you have to factor in travel, accommodation, permits, and logistics, which can be quite expensive."

Additionally, Omori mentioned the use of high-end equipment and international crew members as additional expenses that contribute to the astronomical costs of some music videos.

Despite the high costs, Omori believes that investing in quality music videos can yield significant returns for artists, as it enhances their brand image and helps establish them as serious players in the industry.

For artists aiming to make a lasting impression, Omori advises focusing on creating visually stunning and engaging content that showcases their talent and sets them apart from the competition.

The rising trend of investing in high-end music videos in Nigeria is a testament to the growing importance of visual storytelling in the African music scene.

Music Video Production Costs in Nigeria: Insights from TG Omori

Nigerian music video director, TG Omori, sheds light on the expenses behind some high-profile productions, revealing that costs can exceed $100,000, particularly when shooting abroad.

According to Omori, the high production expenses are primarily due to factors such as international locations, advanced special effects, and international cast and crew members.

In an interview with Punch Nigeria, Omori explained, "When you are shooting overseas, you have to factor in travel, accommodation, permits, and logistics, which can be quite expensive."

Additionally, Omori mentioned the use of high-end equipment and international crew members as additional expenses that contribute to the astronomical costs of some music videos.

Despite the high costs, Omori believes that investing in quality music videos can yield significant returns for artists, as it enhances their brand image and helps establish them as serious players in the industry.

The rising trend of investing in high-end music videos in Nigeria is a testament to the growing importance of visual storytelling in the African music scene.

<small>Source: Punch Nigeria — read the original story there.</small>

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