Greenpeace activists deployed a massive 26-by-26-metre banner outside a data centre construction site in Beringen, northeastern Switzerland, on Friday, 6 November. The high-profile demonstration was staged to protest the expanding environmental footprint of major technology corporations.
The banner was unfurled directly adjacent to the active construction zone, drawing attention to the physical infrastructure supporting the digital economy. By positioning the display at this specific location, the organization aimed to highlight the tangible consequences of Big Tech’s growth on the local landscape.
The protest specifically targets the growing environmental impact associated with the operations of large-scale technology firms. Activists sought to bring public focus to the resource-intensive nature of data centre development and its broader ecological implications.
Beringen, located in the northeastern part of the country, has become a focal point for this environmental advocacy. The timing of the action coincides with ongoing construction efforts, emphasizing the immediate relevance of the campaign to current industrial activities in the region.
This intervention by Greenpeace underscores the increasing scrutiny faced by the tech industry regarding its sustainability practices. The organization’s use of large-scale visual media serves as a direct challenge to the narrative of technological progress devoid of environmental cost.
<small>Source: Africanews — read the original story there.</small>