Business

Starbucks sales fall short of expectations, but its U.S. turnaround continues to gain steam

CNBC October 29, 2026 15 views

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Starbucks Inc. reported that its U.S. store sales exceeded Wall Street’s comparable‑sales expectations, while its international business fell short of analysts’ estimates in the latest earnings release.

The coffee‑chain’s domestic performance was highlighted by stronger-than‑anticipated sales growth across its U.S. locations, a trend that has been described as a “turnaround” for the company’s home market.

In contrast, sales figures from Starbucks’ overseas stores did not meet the forecasts put forward by market analysts, indicating a slower pace of growth outside the United States.

Starbucks, which operates thousands of coffeehouses worldwide, has been focusing on revitalising its U.S. operations, a strategy that has begun to pay off according to the company’s latest financial results.

Despite the international shortfall, the overall earnings picture remains positive, with the company’s U.S. segment continuing to drive momentum for its global business.

<small>Source: CNBC — read the original story there.</small>

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