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Rent-a-grandchild: Businesses offering companions to elderly grow in India

Al Jazeera November 08, 2026 9 views
Rent-a-grandchild: Businesses offering companions to elderly grow in India

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Rent-a-Grandchild: Businesses Offering Companions to Elderly Grow in India

In a surprising turn of events, a growing number of firms in India are catering to families that are unable to provide the care traditionally given by children to their elderly relatives.

India's Changing Demographics

  • India, with its rapidly aging population, is facing a significant challenge in providing care for its elderly citizens.
  • The country's changing demographics, coupled with increasing urbanization and economic opportunities, have led to a decline in family bonds and support systems.

The Rise of Rent-a-Grandchild Businesses

As the demand for elderly care services increases, a small but growing number of firms in India are offering "rent-a-grandchild" solutions.

  • These businesses provide companionship, assistance with daily activities, and emotional support for the elderly population.
  • The services offered range from companionship to personal care, depending on the client's requirements.

Cost and Availability

The cost of these services varies depending on the level of care required and the duration of the arrangement.

  • Prices range from INR 1,000 to INR 5,000 per month for companionship services.
  • For those requiring personal care, the cost can go up to INR 10,000 or more per month.

Customer Feedback and Demand

Customers have expressed satisfaction with the services provided by these businesses.

  • A recent survey conducted by one such company revealed 90% of respondents were satisfied with the care provided.
  • The demand for such services is expected to increase as the population ages and families become more dispersed.
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<small>Source: Al Jazeera — read the original story there.</small>

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