Business

Poppi founders are going after PepsiCo's Gatorade with new beverage startup Jetty

CNBC November 08, 2026 29 views
Poppi founders are going after PepsiCo's Gatorade with new beverage startup Jetty

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<html> <head> <title>SpeakOX News - Poppi Founders Launch Hydration Brand Jetty to Compete with Gatorade</title> </head> <body>

Poppi Founders Launch Hydration Brand Jetty to Compete with Gatorade

The founders of Poppi, Allison and Stephen Ellsworth, are venturing into the world of hydration with their newly launched startup, Jetty.

Jetty's Product Lineup and Retail Partners

  • Jetty offers bottled drinks and powders for hydration.
  • The products are available at popular retailers such as Whole Foods, Target, and Amazon.
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<small>Source: CNBC — read the original story there.</small>

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