Lululemon announced on Wednesday that Maggie Gauger, the chief executive officer of Athleta, has joined the Canadian athletic‑apparel company as its chief product officer, a newly created executive position.
Gauger currently leads Athleta, the women‑focused activewear brand owned by Gap Inc., where she has overseen the company’s product strategy and growth.
The appointment creates a dedicated chief product officer role at Lululemon, underscoring the retailer’s emphasis on product development and innovation across its expanding portfolio of yoga, training and lifestyle apparel.
Lululemon, known for its high‑performance yoga and athleisure clothing, competes globally with other major sportswear firms and has been expanding its product lines and market reach in recent years.
By bringing Gauger’s experience from Athleta to its senior team, Lululemon aims to strengthen its product pipeline and further differentiate its offerings in the competitive activewear market.
<small>Source: CNBC — read the original story there.</small>