KROQ, the “world‑famous” alternative‑rock station in Los Angeles, announced that it will stage the 35th edition of its annual “Almost Acoustic Christmas” concert next month. The promotion comes as the station reports its strongest September ratings since the summer of 2004 and a renewed dominance in the city’s coveted morning‑drive time slot.
The “Almost Acoustic Christmas” show, a long‑standing holiday tradition for the station, will feature a lineup of alternative‑rock acts performing stripped‑down sets. The event, now in its 35th year, is slated for next month and is expected to draw a sizable audience both in‑person and via the station’s broadcast.
According to KROQ’s latest audience data, September listening figures rose to their highest level in more than a decade, marking the station’s best performance since the summer of 2004. The uptick reflects a broader resurgence in the station’s overall market share.
Central to that resurgence is the station’s morning‑drive program, the “Klein/Ally Show.” The duo’s show has reclaimed a leading position in Los Angeles morning ratings, positioning KROQ once again as a major force in the competitive drive‑time arena.
Morning drive is a key revenue driver for radio stations, as it captures commuters and early‑day listeners. KROQ’s improved performance in this slot underscores the station’s ability to attract a younger, alternative‑music‑leaning audience in a market dominated by multiple formats.
With the upcoming holiday concert and the momentum from its ratings rebound, KROQ appears poised to maintain its influential role in Los Angeles radio throughout the remainder of the year.
<small>Source: Variety — read the original story there.</small>
