Business

FTC demands Walmart, Uber, Delta and others hand over data on personalized pricing: Reuters

CNBC October 28, 2026 13 views
FTC demands Walmart, Uber, Delta and others hand over data on personalized pricing: Reuters

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FTC Demands Companies Hand Over Data on Personalized Pricing

The Federal Trade Commission (FTC) has sent requests for information to several major companies regarding their use of personalized pricing strategies, according to a source close to the matter. The demand includes Walmart, Uber, Delta Air Lines, and other companies.

Companies Receiving Demands

  • Walmart
  • Uber
  • Delta Air Lines
  • United Airlines
  • JetBlue Airways
  • Lyft
  • DoorDash
  • Instacart

App Services and Retailers Included

  • Lyft
  • DoorDash
  • Instacart
  • Target

The Federal Trade Commission has initiated a probe into whether these companies are using personalized pricing strategies to benefit from consumers' individual data. The requests aim to gather information on how these companies determine prices for their products and services.

An official source from the FTC confirmed the requests, stating that the agency is focusing on ensuring fair and transparent pricing practices.

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<small>Source: CNBC — read the original story there.</small>

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