Ecobank Nigeria is aiming to attract more than 35,000 visitors and showcase 150 African brands at its December edition of the Adire Lagos festival, a move the bank says will broaden market opportunities for small businesses and creative entrepreneurs.
The festival, held in Lagos, is part of Ecobank’s broader strategy to support the creative economy across Africa. By bringing together a diverse range of brands, the bank hopes to create networking opportunities and increase exposure for emerging designers and artisans.
Ecobank’s target numbers reflect a significant increase from previous years, although the bank has not released figures for earlier editions. The event will run throughout December, with activities scheduled across multiple venues in the city.
The initiative aligns with Ecobank’s corporate social responsibility focus on entrepreneurship and innovation, underscoring the bank’s commitment to fostering growth within the African creative sector.
With an expected mix of local and international visitors, the Adire Lagos festival is poised to provide a prominent platform for African creativity and commerce.
<small>Source: Punch Nigeria — read the original story there.</small>
