Champion Breweries, Bature Brewery Partner for Craft Beer Expansion in Nigeria
Nigeria's craft beer market is set to see a significant expansion as Champion Breweries Plc. collaborates with Bature Brewery to increase the availability of Bature's popular craft beer brands nationwide.
The partnership, which was signed between Thistlerock Enterprises Limited, the parent company of Bature Brewery, and Champion Breweries, will see the former's Lagos Lager, Black Gold Stout, and Harmattan Haze brands distributed by the latter's nationwide network.
About Champion Breweries Plc.
- Founded in 1988, Champion Breweries Plc. is a leading Nigerian beer company.
- The company has a diverse range of beer brands, including Champion Lager, Champion Export, Champion Super, and Champion Premium Lager.
- Champion Breweries is based in Port Harcourt, Rivers State.
About Bature Brewery
- Bature Brewery is a relatively new player in the Nigerian beer market, founded in 2018.
- The company is based in Lagos and has gained recognition for its craft beer brands, Lagos Lager, Black Gold Stout, and Harmattan Haze.
The partnership between Champion Breweries Plc. and Bature Brewery aims to increase the reach of Bature's craft beer brands in Nigeria.
Partnership Details
- Under the agreement, Bature Brewery's Lagos Lager, Black Gold Stout, and Harmattan Haze brands will be manufactured by Champion Breweries Plc.
- The craft beers will be distributed across Nigeria through Champion Breweries' extensive network.
- Bature Brewery will retain ownership of its brands and brand strategy, while Champion Breweries will handle production and distribution.
The collaboration between the two companies is expected to boost Nigeria's craft beer market, as well as increase Bature Brewery's market share.
Champion Breweries Plc. CEO's Statement
"We are excited to partner with Bature Brewery to tap into the growing demand for craft beer in Nigeria," said Champion Breweries Plc. CEO, Malcolm Williams.
Bature Brewery CEO's Statement
"We believe this partnership will enable us to reach a wider audience and grow our business significantly," said Bature Brewery CEO, Kevin Eze.
Craft Beer Market Growth in Nigeria
The partnership between Champion Breweries Plc. and Bature Brewery is expected to boost the Nigerian craft beer market, which has been growing steadily over the past few years.
Bature Brewery's Market Share Expansion
Bature Brewery's market share is expected to increase as a result of the partnership, according to industry experts.
Products Involved in Partnership
- Lagos Lager
- Black Gold Stout
- Harmattan Haze
Champion Breweries Plc.'s Manufacturing and Distribution Capabilities
With its extensive manufacturing and distribution capabilities, Champion Breweries Plc. will produce and distribute Bature Brewery's Lagos Lager, Black Gold Stout, and Harmattan Haze across Nigeria.
Bature Brewery's Market Expansion
The partnership will enable Bature Brewery to expand its reach beyond Lagos, where it is currently active, to other parts of the country.
Bature Brewery CEO's Excitement
"We are excited to partner with Champion Breweries Plc. to take our Lagos Lager, Black Gold Stout, and Harmattan Haze to a wider audience," said Bature Brewery CEO, Kevin Eze.
Champion Breweries Plc.'s CEO's Statement
<<small>Source: The Sun Nigeria — read the original story there.</small>
