Africa: Fashion Makers Seek Value Beyond The Runway
At CANEX in Lagos, Nigeria, industry voices and the newly launched Africa Made It campaign shed light on the challenges faced by Africa's fashion makers.
Exporting Raw Cotton, Struggling to Expand
Despite exporting up to 98% of its raw cotton, African fashion designers and manufacturers face difficulties sourcing materials and growing production.
Africa Made It Campaign Highlights Solutions
- Africa Made It aims to promote local manufacturing, job creation, and income generation on the continent.
- The campaign focuses on showcasing African fashion designers and manufacturers' potential to compete in the global market.
Industry Voices Share Insights
- One industry voice emphasized the need for improved infrastructure to support local production.
- Another mentioned the importance of investing in training and technology to enhance production capabilities.
<small>Source: AllAfrica — read the original story there.</small>
