Veteran Nigerian actor Jide Kosoko reflected on the early days of social media, noting that many seasoned performers initially feared the new platforms would push them out of business. He said that, like many of his peers, he was concerned that the rapid rise of digital channels would undermine traditional acting careers.
According to Kosoko, the apprehension was understandable. The actor explained that older practitioners were wary of the way social media could change audience expectations and the distribution of film and television content. However, he added that the industry eventually adapted to the new technology.
“We feared social media would take our jobs,” Kosoko said. “But we learned to use it to reach wider audiences and to promote our work in ways that were previously impossible.”
While the interview did not provide specific details about how actors have integrated social media into their careers, it highlighted a broader trend in the Nigerian entertainment sector. Social media has become a vital tool for marketing, networking, and engaging with fans, reshaping the way actors connect with audiences.
The conversation was originally published by Punch Nigeria, a leading national newspaper that covers a wide range of cultural and entertainment topics.
<small>Source: Punch Nigeria — read the original story there.</small>
