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'Start-up' Newcastle tapping into Red Bulls spirit

BBC Sport September 23, 2026 1 views
'Start-up' Newcastle tapping into Red Bulls spirit

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Head coach Dan McFarland said he is enthusiastic about the support he has received from the owners of Newcastle Red Bulls as he works to assemble a new side for this season’s Premiership competition.

The backing from the Red Bulls’ ownership group, which has a reputation for fostering a dynamic, high‑energy sporting culture, is being described as a key factor in the club’s ambition to compete at the top level.

McFarland, who took charge earlier this year, explained that his aim is to “fuse a new team together” that can embody the spirit and intensity associated with the Red Bulls brand while meeting the demands of the Premiership.

Newcastle’s venture is being framed as a “start‑up” project, seeking to blend the city’s sporting heritage with the innovative approach championed by the Red Bulls, a model that has proved successful in other markets.

The club hopes that the combination of experienced coaching, fresh talent and the owners’ backing will enable it to establish a competitive foothold in the league this season.

<small>Source: BBC Sport — read the original story there.</small>

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