Technology

Shuffling the deck chairs: Xbox continues its "reset" with dramatic restructuring

Ars Technica September 22, 2026 7 views
Shuffling the deck chairs: Xbox continues its "reset" with dramatic restructuring

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Xbox's "Reset" Gets a Fresh Perspective

Xbox, the gaming division of Microsoft, has revealed a radical restructuring plan in an ongoing effort to align its internal studios and reinvigorate its gaming portfolio.

Activision Acquires Halo Franchise and 343 Industries

As part of the restructuring, the Halo franchise, which has been developed by 343 Industries, will now come under the umbrella of Activision, the company behind the popular Call of Duty franchise.

Microsoft's Xbox division has announced the acquisition of the Halo franchise and the associated 343 Industries studio, as part of a broader restructuring aimed at streamlining its internal studios and bolstering its gaming lineup.

Activision President Speaks on the Move

Activision President Rob Kostich commented on the acquisition, stating that the company is assembling a dedicated team to create the next chapter of the Halo saga, ensuring the game remains true to its legacy and captivates fans.

In an interview with Kotaku, Activision President Rob Kostich discussed the acquisition of Halo and 343 Industries, emphasizing the company's commitment to creating a dedicated team for the next Halo game, ensuring its authenticity and engaging the gaming community.

Microsoft's Gamble: A New Chapter for the Gaming Division

The move is seen as a bold move by Microsoft to revamp its gaming division and streamline its internal studios, aiming to produce more cohesive and captivating games.

Microsoft's gamble in restructuring its gaming division and acquiring 343 Industries, the developer behind the popular Halo franchise, is seen as a strategic move to create a more cohesive and engaging gaming lineup.

343 Industries Faces an Uncertain Future

The acquisition of 343 Industries and the Halo franchise marks a significant shift in the company's strategy, leaving the fate of 343 Industries and its employees uncertain.

The acquisition of 343 Industries and its Halo franchise by Microsoft marks a pivotal change in the company's strategy, leaving the future of the studio and its staff members in question.

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<small>Source: Ars Technica — read the original story there.</small>

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