Krug, the luxury Champagne house, has announced a new tasting event that pairs its sparkling wines with live music at Los Angeles’ Larrabee Studios. Titled “The Art of Blending Krug & Sound,” the three‑night experience will open the studio’s doors this month, inviting guests to explore the intersection of fine wine and sonic artistry.
The event will take place at Larrabee Studios, one of the city’s most storied recording venues. Over the course of three evenings, attendees will sample a selection of Krug’s champagnes while enjoying live performances that complement each vintage’s character.
Among the guests expected to raise a glass are well‑known artists such as Nas, Jeremy Pope and Ashlee Simpson, along with a host of other music and entertainment figures. Their presence underscores the event’s blend of high‑culture wine tasting and contemporary sound.
Krug’s description of the program notes that it will “turn guests’ tasting notes – or, more precisely, whatever memories” into a shared sensory experience. The house aims to create lasting impressions by linking the nuanced flavors of its champagnes with the emotive power of live music.
As a luxury Champagne producer, Krug has long been associated with refined celebrations. By hosting “The Art of Blending Krug & Sound” at a landmark studio, the brand is expanding its reach into the world of experiential entertainment, offering a unique fusion of taste and sound for wine and music lovers alike.
<small>Source: Variety — read the original story there.</small>
