At a session on cross‑sector intellectual property during the Taiwan Creative Content Fest (TCCF) in Taipei, a group of Taiwanese companies demonstrated how original stories can be expanded from books into stage plays, television series, signature fragrances and even travel itineraries.
The presenters highlighted a range of adaptations, showing that a single narrative can generate multiple revenue streams across entertainment, retail and tourism. By linking publishing, theatre, screen production, scent design and itinerary planning, the companies illustrated a holistic approach to content development.
“The original intention behind developing IP is for the industry to thrive together, so everyone can make money,” said Mimi Wang, a representative of one of the participating firms.
According to the speakers, the collaborative model aims to create a shared ecosystem where creators, producers and marketers benefit from each other’s expertise, reducing reliance on a single format and opening new market opportunities.
The session underscored the growing importance of cross‑sector IP strategies for Taiwan’s creative economy, positioning the island as a hub where storytelling can be leveraged across diverse commercial channels.
<small>Source: Variety — read the original story there.</small>
