- Electronic Arts launched EA Advertising, a new way for brands to connect with fans through its games.
EA Advertising is expanding EA's ecosystem by enabling brands to integrate directly into gameplay through dynamic, real-time placements, from stadium signage to custom in-game content, designed to enhance, not disrupt, the player experience. In these interactive gameplay environments, brands become part of the game itself, reflecting how players engage with advertising in real-world contexts.
EA Advertising will allow brands to integrate themselves into directly into gameplay through real-time placements, from stadium signage to in-game content.
Advertisers can now reach fans through native ad units in sports simulations, use advanced targeting to gain campaign insights, and join its sports partner program.
"With EA Advertising, we're helping brands become part of those moments in ways that are relevant and built for players." David Tinson, Chief Experience Officer at Electronic Arts, said in the release.<small>Source: CNBC</small>
Business
Electronic Arts launches EA Advertising, a new way for brands to advertise 'directly into gameplay'
CNBC
June 15, 2026
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