Oladapo Oyebanji, better known by his stage name D’banj, has teamed up with international music company Cinq Music Group to bring a selection of foreign recordings to Nigerian listeners via a USSD service.
The partnership will allow fans across the country to access the curated catalogue of international tracks by using a simple USSD code on their mobile phones. D’banj’s involvement brings a high-profile endorsement to the initiative, while Cinq Music Group provides the licensing and distribution framework.
Cinq Music Group is a global music rights holder that specialises in making non‑local music available in emerging markets. By working with the Nigerian artist, the company aims to broaden the listening options for users who may not have ready access to streaming platforms.
USSD, or Unstructured Supplementary Service Data, is a protocol that lets users send short text commands to their mobile network operators. It is widely used in Africa for services such as balance checks and mobile money, and is now being repurposed to deliver music content directly to phones.
While details on the exact catalogue and pricing remain to be announced, the move is expected to provide a convenient, low‑bandwidth option for Nigerians who wish to explore international music without relying on data‑intensive streaming apps.
<small>Source: Punch Nigeria — read the original story there.</small>