Cinema United Announces Executive Promotions
Trade association Cinema United has announced significant changes to its executive team, reflecting the evolving nature of the exhibition industry.
Amanda Martin has been appointed to the newly created position of Senior Vice President of External Affairs. In this role, Martin will focus on enhancing Cinema United's outreach and representation to stakeholders, while also overseeing the association's global initiatives.
Erin Von Hoetzendorff has been promoted to Vice President of Membership and Global Affairs. In her new role, Von Hoetzendorff will work closely with Martin to expand Cinema United's reach and collaborations across the globe.
"As exhibition continues to evolve, Cinema United is evolving with it," stated Michael O'Leary, the President and CEO of Cinema United. "These promotions reflect our commitment to strengthening our connections with stakeholders and driving the growth of our global community."
Cinema United aims to bolster its efforts in representing the interests of cinema exhibitors and promoting best practices throughout the industry. The promotions are expected to enhance the association's capacity to address emerging challenges and opportunities in the exhibition sector.
The announcements come as the global cinema market continues to experience significant changes, driven by technological advancements, changing audience preferences, and the ongoing impact of the COVID-19 pandemic.
Martin and Von Hoetzendorff will work together to expand Cinema United's influence and collaborations worldwide, ensuring the association remains a vital voice for cinema exhibitors and a key player in shaping the future of the global exhibition industry.
Cinema United Adapts to Industry Evolution
In response to the dynamic nature of the exhibition industry, Cinema United has made strategic changes to its executive team.
- Amanda Martin has been appointed as Senior Vice President of External Affairs, focusing on enhancing Cinema United's global outreach and representation.
- Erin Von Hoetzendorff has been promoted to Vice President of Membership and Global Affairs, collaborating with Martin to drive the association's growth and promote best practices.
These promotions reflect Cinema United's commitment to strengthening its role in representing the interests of cinema exhibitors and fostering the development of the exhibition sector.
The changes come as the worldwide cinema market undergoes significant adjustments, driven by technological advancements, shifting audience preferences, and the ongoing impact of the COVID-19 pandemic.
Martin and Von Hoetzendorff will work together to expand Cinema United's influence and collaborations globally, ensuring the association remains a crucial voice for cinema exhibitors and a key player in shaping the future of the global exhibition industry.
<small>Source: Variety — read the original story there.</small>
