ProSiebenSat.1, the German media group owned by the Berlusconi family’s MFE‑MediaForEurope, posted a sharp rise in earnings for the first nine months of 2026 even though its revenue fell by 11 %.
Revenue for the January‑through‑September period totalled €2.24 billion, reflecting the decline in the company’s top line.
The earnings boost was attributed primarily to aggressive cost‑cutting measures, which more than compensated for a weak television‑advertising market and the financial impact of recent company sales.
Industry analysts have noted that the German TV advertising market has been under pressure, a trend that has weighed on broadcasters’ revenues across the sector.
Despite the revenue drop, the cost‑reduction strategy enabled ProSiebenSat.1 to improve profitability, underscoring the group’s focus on operational efficiency amid a challenging advertising environment.
<small>Source: Variety — read the original story there.</small>
