Spending on video content across seven major Asian markets is projected to reach $15.1 billion in 2026, according to a new report by Media Partners Asia. The findings, detailed in the "Asia Video Content Dynamics 2026" study, indicate a significant shift in capital allocation within the region's entertainment industry.
The report highlights that streaming services and local film productions are driving nearly all new spending in the sector. This growth is occurring concurrently with a contraction in traditional television budgets, signaling a broader structural change in how content is funded and consumed across the region.
The study analyzes trends across seven key markets: India, Indonesia, Korea, Malaysia, the Philippines, Thailand, and one additional market referenced in the full report. These nations represent a substantial portion of Asia's digital audience, making their spending patterns critical indicators of the global video content landscape.
As television budgets shrink, investment is increasingly flowing toward digital platforms and locally produced cinematic works. This trend suggests that content creators and distributors are prioritizing formats that align with current viewer preferences for on-demand access and regionally specific storytelling.
The $15.1 billion figure for 2026 underscores the continued economic weight of the Asian video content sector. By focusing on these specific markets, the report provides a detailed snapshot of how capital is being redirected away from legacy broadcast models toward more agile, digital-first strategies.
<small>Source: Variety — read the original story there.</small>
