Maltina unveiled a refreshed visual identity at a trade launch event in Lagos on Friday, 6 November 2026, celebrating 50 years of “nourishing Nigerian homes.” The ceremony, held at the Balmoral Convention Centre in Ikeja, brought together business partners, distributors, consumers and other distinguished guests to showcase the brand’s new look while reaffirming its familiar taste and nutritional benefits.
First introduced as Maltona in 1976 and renamed Maltina a year later, the malt‑based beverage has been a staple in Nigerian households for five decades. The brand expanded its nutritional profile with multivitamin enrichment in 1993 and added calcium fortification in 2009, reinforcing its commitment to nourishment.
Speaking at the event, Sarah Agha, Marketing Director of Nigerian Breweries Plc., explained that the updated packaging – featuring an enriched orange hue, gold accents, barley motifs and a prominent calcium coin – reflects a “more contemporary and confident expression” of the brand. “This is not just about refreshing our identity; it is about reaffirming our commitment to nourishment and to families across Nigeria. Our new look makes these commitments even more visible… It is still New Look, Same Nourishing Taste,” she said.
Managing Director Thibaut Boidin welcomed attendees and highlighted the role of consumers, partners and distributors in Maltina’s growth. He also announced plans to support the education of children from underserved communities in the coming year. The launch introduced the “What’s Your Word” campaign, inviting Nigerians to describe the refreshed identity in a single word via maltina.nbplc.com, and featured interactive games such as Nourishment Darts, Maltina Dance Hall and B‑Quick, with prizes ranging from gifts to a five‑day, all‑expenses‑paid stay at Eko Hotel.
Entertainment included a creative performance by Hermes Iyele, blending poetry, dance and music around the theme of rebirth, followed by a celebratory toast and musical sets by Wande Coal and DJ Brightstar. The event underscored Maltina’s legacy of nourishment and happiness as it embarks on the next chapter of its half‑century journey in Nigeria, Africa’s most populous country.
<small>Source: Daily Post Nigeria — read the original story there.</small>
